Music2go uses a dynamic marketplace so that students must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.The competitive nature of Music2go makes the simulation so enjoyable for students, while encouraging involvement and learning in a way that no other teaching methodology can Students compete against others in their course in an online multiplayer environment.Each decision period, students will undertake Market Research and analyse Market Data to formulate their own Strategic Marketing Plan, while keeping to a fixed Marketing Budget.
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